How to choose the right foundation

How to choose the right foundation

The beauty industry is one of the most sought after as people are becoming conscious about their looks. More and more people have started including makeup as a part of their daily routine, not just to look good but to also feel confident.

The first step to starting your makeup is the foundation. Its usefulness is quite literal, as it forms the base for the rest of your makeup.

Types of foundation
Your skin type plays a major role in deciding what kind of foundation you need. These are the various types of foundations that are available:

  • Liquid
    Liquid foundations are perhaps the most popular ones. This type of foundation is great for all skin types. There are also further variations such as ones that give a matte or dewy look. They are also easier to apply compared to the other types.
  • Powder
    Powder foundations are a great choice for people with oily or combination skin. The powder sets well and seals the pores, making the skin look less oily. Powder foundations can also be used in addition to liquid foundations to create a matte look.
  • Cream
    Foundation creams are the right choice for people with normal to dry skin. The creamy and dense feel of this foundation makes up for the dry skin. It also helps keep the skin moisturized.
  • Stick
    Stick foundations are easy to handle and apply. Sticks are ideal for people with oily skin, as the oily surface of the skin makes the application easier.

Another major factor that you will need to look out for is the extent of coverage your skin requires. Coverage of a product refers to its capability to hide blemishes and other imperfections. The different levels of coverage are:

  • Sheer
    This is ideal for those who have very few spots or scars. Foundations, in this case, are used only to even out the skin tone. This is also used when people want a more natural look.
  • Medium
    This is ideal for those with fewer blemishes and minor imperfections. It is thicker in consistency.
  • Full
    This is ideal for people who suffer from acne, deep scars, or uneven pigmentation.

Matching skin tone
This is perhaps the most important step in picking a foundation. It is also where most people go wrong. It is important to pick the shade of foundation that suits your skin the best.

  • Always sample the product on your skin. The shade may look right in the bottle but might end up looking completely different when applied.
  • Sample the product on the jaw area. People usually try swatches on the hand, which is wrong. Your arms might be a completely different shade due to tanning. Matching the shade with your neck is the right thing to do.
  • Make sure you test the shade while switching brands. They might look similar but it is important to remember that each product has a different formula.
  • Always test the color in natural sunlight. Lighting plays a huge role and the store you’re buying from might have colored lighting that can make the shade look different.
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